Surviving Your Staff: True Stories and Practical Tips for Physician CEOs by Michael Tetreault

Author:Michael Tetreault [Tetreault, Michael]
Language: eng
Format: azw3
Publisher: UNKNOWN
Published: 2017-08-24T04:00:00+00:00

1. The Experience Begins in the Parking Lot.

Guests coming to Disney World are excited about seeing Mickey Mouse, or a Princess. They can’t wait to be a part of the magic inside the parks. There’s only one problem… Who is the first face Guests see at Disney World?

Believe it or not, parking matters. So does signage, nameplates and having a sense of respect and humor also. If there is a sign in the parking lot that gives the doctor the best spot … what/who does that tell curious patients who that Clinic is putting first?

If you want to make a difference in your community and possibly the world, give your patients and the people you care about appropriate painted parking lot lines, updated handles on doors, updated paint, rails next to steps, and specific applications they can easily follow. You might not think these things matter … but they do, they really, really do!

To add to that, challenge them to do something. As we’ve all seen in healthcare, it’s not safe to assume that people automatically know what to do with what they’ve been taught. Why is it when you tell someone to take their medication or exercise and a few weeks later you follow up and find out your instructions haven’t been followed? The Patient-Physician relationship is a perfect example. How many people follow your advice 100% of the time every time? Their trust needs to be earned, regardless of how long you’ve been treating them. They need specific direction. This is hard. This requires an extra step in preparation. But this is how people grow. This is exactly what great physicians have shared with us that have taken their practice from ‘good to great.’

“My vision is to cultivate a personal Patient – doctor relationship amidst a bustling urban community where impersonal professional

relationships are the norm. Our practice strives to deliver quality medical care with an emphasis on evidence based medicine, open

communication, easy accessibility, and a focus on customer service. These benefits can lead to an overall improvement in how healthcare is delivered and may ultimately improve outcomes.”

~Dr. E.E.,Atlanta,GA At the end of the day, it’s application that makes all the difference. Truth isn’t helpful if no one understands or remembers it. How many people do you think remember the parking lot?

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